The website’s creation has been facilitated for today’s business owners thanks to the Fourth Industrial Revolution (The Industry 4.0). In fact, most top-rated signal providers on TradingView have made their own websites for promoting their advisory businesses, but most of the sites look very sketchy to effectively reflect their real capabilities and their pro services. Well, it is not something complicated to explain. Launching a website constitutes a minor part of the whole pathway to build and maintain a pro website, but the truth is that most people stop at this very first stage. A website is essential for any business’ success only when it is maintained properly to stay "relevant" and "healthy".
Building and maintaining a "pro" business website requires you to invest your long-term efforts, time and evidently money that not all signal providing business can afford to do. Let’s "arming" yourself with below basic knowledge and tips to not be overwhelmed by awaiting challenges!
WARNING: you are going to delve into a massive information about website development and its challenges. They are boring for sure but as a business owner, you must be prepared.
Step-by-step guide to launch a business website
Step 1: Identify your clear goal and your long-term development strategies
This step plays a major part in the success of your online presence. Why?
Basically, a website is a marketing tool to build trust and emotional connection between your business and your potential customers. A mutual trust is based on a mutual understanding; thus, your business website has to make as much clear as possible about what you would like people to know about you and your business. As a signal provider, you must answer these questions before going further. Why does a signal provider need a website? What makes you different from other signal providers? What makes your financial service unique?
List out everything you can come up with and decide what you are going to focus on in the short-term and long-term plans. Remember that anything related to your website must be around your goal and your long-term development plan.
Step 2: Select the domain name of your website
This is another time-consuming and effortful step when building a website. Let’s imagine that your website is your office on the Internet; thus, you will need "an address" that allows your potential customers to remember, visit and get in touch with your services. That is called a "domain name". In a nutshell, a domain name is what people use to find and identify your business online. Here are some tips for a good domain name:
- Descriptive: the domain name should be as much informative as possible about your business. It is advisable that you avoid numbers, hyphens and nonsensical names.
- Easy to remember: the domain name should be short and clear to make people remember your website. Think about your long-term marketing strategies when your website will be promoted on online and offline channels such as social medias, newspapers, posters, etc.
- Affordable price: some domains are affordable but some are very costly to own. You should check your budget and find a domain name that is accessible for your business as you still have to arrange your budget for other important things.
Step 3: Choose a reliable website hosting
Picking the right hosting is extremely important if you do not want to waste your efforts of building your business website from scratch. As you may know, a web hosting is a server to store all of your files and contents of your website online, so it must be "big" enough and "secure" enough to ensure your website always runs smoothly and steadily. Currently, there are a bundle of hosting providers along with a number of options. As a business owner, you may opt for low-priced hosting or even a free one; but please make sure your choice of hosting can meet these requirements:
- High uptime: a good web hosting must offer a guaranteed uptime of 99.9%. Your website has to work stably whenever your customers need it. In any case, you should read the uptime policy of a service provider if there is any reimbursement if its real uptime is below its committed one.
- Flexible hosting plan: you should go for a web hosting that can be scaled easily as your business will grow in the long run. You will eventually upgrade the web hosting to adapt to the increasing number of traffic and data stored online.
- Transparent pricing: a paid web hosting is definitely better than a free one for your business in the long run. The price may vary from year to year but a reliable web hosting will inform customers of its pricing policy clearly and in a timely manner.
- Active technical supports: a hosting provider offering 24/7 technical supports is a good one to consider when choosing a good one for your business.
Step 4: Find a good content management system
A pro website cannot exist without good contents. Today’ customers tend to search for information for comparisons before paying for something. Content is the decisive factor that will attract new customers and retain current ones. This is the reason why your website requires a pro Content Management System. In fact, there are many choices available out there but here are some of the most popular ones:
- WordPress: this is the most-used CMS worldwide as this is free and simple to operate and manage. There are many plugins that your website can install to extend the functionality of your site. A vast community of WordPress users is also a major plus because you can easily find an individual or agency to manage your website at a very low cost. However, using WordPress is not highly secured. The site must be regularly maintained and updated. In short, this is the best option for small businesses.
- Drupal: this is the second most popular CMS thanks to its ease of use, flexibility and supportive user community. What is good about this CMS is its security compared to WordPress though Drupal does not have as many plugins as WordPress. If the site security is your primary condition, then, you can go for Drupal.
- Wix: this is an all-in-one solution for people having limited or no technical knowledge to build their own website in a short time. It can be called a "drag and drop" website builder. As a Wix subscriber, you will receive a full package including website design, software maintenance, domain name with annual fee, SSL security, 24/7 technical support, and large bandwidth and web hosting. They are good enough to set up a website.
You are now ready to introduce your business website to your potential clients. You think you can relax now; unfortunately, it is not OVER!
Website maintenance is the next mission as your website really needs your "love" and "care" to run smoothly and increase traffic.
To-do list for a proper website maintenance
Website maintenance is a series of periodical acts to check for issues, mistakes as well as keeping the website relevant and updated for long-term growth. It includes daily tasks, weekly tasks and monthly tasks. Taking care of your website after its launching to prevent any serious issues that cause your site to fall apart.
- General website maintenance including periodical website backups, up-to-date plugins and themes, website performance tests (loading speed, traffic numbers, etc.)
- Implementation of marketing strategies composed of social media channels campaigns, Content marketing, Email marketing, SEO (Search Engine Optimization) and Google AdWords.
All of the above information must really sweep you off your feet. Right?
In fact, building and maintaining a pro website will ask you to sweat blood and tears to keep it running smoothly and growing steadily. This is a summarize of challenges you are going to face up to on your pathway to develop your pro online site.
Common challenges of building a website "from zero to hero"
- Little or no technical knowledge: you are a financial specialist that has made successful trades over years but setting up a website requires technical skills and knowledge.
- Time-consuming: as mentioned earlier, every step to build a pro website is important that needs your time investment.
- High-budget requirement: having a killer website is costly for sure. You must be well prepared to plan your budget. Let’s think about owning a good domain name, a reliable web hosting, a fancy web design, a well-written content, etc. They are impossible to be done without money.
Don’t be discouraged because there is always a SOLUTION.
Tik Tik would be your initial choice to build your online presence if you are not tech savvy.
It is true that Tik Tik is unable to replace a pro-business website but it integrates enough features for you to start an advisory business such as free hosting, social media connection, Sale Management System, Invoice Management System, etc.
Why not give Tik Tik a try today to change the face of financial advisory business?